The Gist AI is no longer just a tool; it’s a partner—but is it the kind that collaborates with you or makes decisions for you? Eriksson et al. (2020) in “Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation” dive into this question regarding AI marketing […]
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Creativity in the Age of AI: A New Playing Field Artificial Intelligence (AI) is crashing the creativity party, and it’s not just a wallflower. In their paper, Atkinson and Barker take us on a tour of how AI is reshaping creativity—not by painting a masterpiece or composing a symphony, but by elbowing its way into
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AI isn’t just the shiny new tool in your tech stack; it’s the future of competitive edge—if you know how to use it. Mikalef and Gupta’s study “Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance” dissects what it takes to turn AI from an underwhelming
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