AI in Marketing - Navigate AI

AI Marketing Strategy: Think With Me, Not For Me

The Gist AI is no longer just a tool; it’s a partner—but is it the kind that collaborates with you or makes decisions for you? Eriksson et al. (2020) in “Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation” dive into this question regarding AI marketing […]

AI in Marketing: A Strategic Framework for Business Leaders

Forget the AI hype. Huang and Rust (2020) in the their seminal article “A strategic framework for artificial intelligence in marketing” give you the no-BS framework to actually use AI in marketing. They break it down into three levels: Mechanical AI (automation), Thinking AI (insights), and Feeling AI (emotional connection). It’s not about replacing humans,

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