The Gist AI is no longer just a tool; it’s a partner—but is it the kind that collaborates with you or makes decisions for you? Eriksson et al. (2020) in “Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation” dive into this question regarding AI marketing […]
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Forget the AI hype. Huang and Rust (2020) in the their seminal article “A strategic framework for artificial intelligence in marketing” give you the no-BS framework to actually use AI in marketing. They break it down into three levels: Mechanical AI (automation), Thinking AI (insights), and Feeling AI (emotional connection). It’s not about replacing humans,
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Creativity in the Age of AI: A New Playing Field Artificial Intelligence (AI) is crashing the creativity party, and it’s not just a wallflower. In their paper, Atkinson and Barker take us on a tour of how AI is reshaping creativity—not by painting a masterpiece or composing a symphony, but by elbowing its way into
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AI isn’t just the shiny new tool in your tech stack; it’s the future of competitive edge—if you know how to use it. Mikalef and Gupta’s study “Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance” dissects what it takes to turn AI from an underwhelming
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OpenAI’s recent decision to remove Sam Altman from its board is not just a significant organizational change; it’s a reflection of the larger debate within the AI community…and a call to reflect on ethical leadership in AI. This event underscores the existing rift between those who view AI as the most important technological advancement since
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The recent decision by OpenAI to remove Sam Altman from its board marks a pivotal moment in the rapidly evolving landscape of artificial intelligence. This move, significant in its own right, signals a deeper need for this emerging technology – the need for renewed emphasis and commitment to ethical leadership in AI. AI is as
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Understanding Personalized Learning: The Need for AI In today’s classrooms, educators continually grapple with the challenge of meeting diverse student needs. Some learners might be struggling with a particular subject, while others might be advanced and in need of additional challenges or additional learning supports. As technology continues to progress in its capabilities, it has
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Artificial Intelligence (AI) is one of the most rapidly advancing technologies of our time, with the potential to transform nearly every aspect of our lives. As AI becomes more prevalent and its applications more widespread, tech companies have a critical role to play in ensuring that the development and deployment of this technology is done
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Artificial Intelligence (AI) is rapidly changing the business landscape. It is providing new opportunities for companies to increase efficiency, reduce costs, and improve the customer experience. As AI in business makes an impact on the future, it will revolutionize industries in a variety of ways. Automating tasks, analyzing vast amounts of data, and creating new
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AI 101: Understanding the Essentials of AI As you may have noticed, Artificial Intelligence (AI) is all around us. AI is a rapidly growing field, and while it has been around a part of our lives for years, of late, its presence has been gaining national attention. Artificial Intelligence has tremendous potential to revolutionaize the
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